TBC: CEOs Should Always Be the Ones to Pitch

Who should be the one to pitch - the CEO or the outgoing salesman?

In today's episode of The Backchannel, Jason explains why he believes the CEO should always be the one pitching to investors.

Although there might be a few exceptions, investors are looking to get to know the person who is running the ship and making the big decisions.

A salesman sells the vision, the CEO is the one who executes on it.

Remember: investors bet on the jockey, not just the horse.

See you next week!

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