From the start of our conversation with Sam Corcos from Levels, it was obvious there would be too much sauce for just one episode. In this second half of our 2-part series, Sam begins by sharing details around a large key to his success - his very large cap table. Afterwards, we discuss specifics around his approach to attracting a $12MM seed round led by Andreessen Horowitz and how newcomers to the sport of fundraising might fare employing similar tactics.
Much like the "secret master plan" for his company Levels, Sam Corcos openly talks about what he was able to decipher when it comes to the science of fundraising. This is exciting because fundraising approaches have traditionally been shared with tribal knowledge, feel-based language. In this conversation, Sam talks about how how he decided to follow his training as a scientist rather than rely on fundraising folklore. The result was a data driven process that has left even the most experienced investors speechless. Part 1 of this 2 part series focuses on how he built the base for his approach and features inspiration for 2021 goal setting.
Have you ever heard the advice “dress for the job you want not the one you have”? For Topper Luciani, that was tough advice to follow because it meant wearing an old t-shirt from Goodwill even while asking fancy venture capitalists for millions of dollars. In this episode, we hear how Topper learned the importance of being your authentic self while raising money and how he somehow managed to save his company after one of the most devastating curveballs in fundraising - a pulled term sheet.
Anthemos Georgiades, founder of Zumper, perfected his pitch the way most founders do: through trial and error. This show is about storytelling and all the elements that go into telling the perfect fundraising story. Anthemos deals with a difficult start to his tale having to manage “signaling risk” as well missteps with his deck and an overall lack of focus on the way to raising over $140 million dollars.
Investors like patterns. They’re either explicitly or subconsciously motivated to back businesses that look, sound, or feel familiar and comfortable. That’s why Isharna Walsh, founder of sexual wellness app Coral, had such a daunting task. For her, raising venture capital meant guiding investors through the uncomfortable task of talking about their sex lives and convincing them to back an unfamiliar profile, a minority woman with no ivy league degrees.
Lindsay McCormick, founder of Bite Toothpaste Bits, wants you to know there are alternatives to taking venture capital. She created a multimillion dollar business and funded its growth almost entirely through customer purchases. This show is an honest discussion about the alternatives to venture capital. You’ll learn why even though Lindsay’s email inbox is full of investment offers, she turns them away.
In this trailer, hear the background for what will be an amazing season of conversations that show what it takes to get a startup funded. Intriguing quotes from the founders of Zumper, Fama, TRNDS Sports, and more tease some of the topics that will be covered.